AEO meets SEO
Unifying conversational AI citations with traditional search rankings.
AEO
Answer Engine Optimization
How generative models synthesize answers and cite authoritative sources.
Citations over rank: Authority footnotes in ChatGPT, Perplexity, and Gemini.
Conversational prompts: Long-tail questions instead of short keywords.
Sentiment & accuracy: How products are contextualized in LLM answers.
SEO
Search Engine Optimization
Traditional organic search crawling, indexing, and SERP positions.
Algorithmic rank: Placement in Google & Bing organic search results.
SERP features: People Also Ask, featured snippets, and knowledge panels.
Crawler indexability: Sitemaps, robots.txt, and metadata.
Decision Points for Project Manager
1. Payload Schema
Evaluate if combining SERP rank with LLM citation telemetry meets client needs.
2. Delivery Strategy
Choose between synchronous on-demand query audits and background webhooks.
3. Index Weighting
Calibrate the balance between AI share of voice and Top 10 rank positions.
Explore prototype views: